AI-powered visual content company BRIA partners with Getty

GaryPageau ,

BRIA, a Tel-Aviv-based developer of proprietary AI visual content tools, announced a strategic partnership agreement with Getty Images. The company said the goal is to allow creatives to transform images to their specific needs using intuitive AI tools on Getty Images’ platform.

Through this partnership, BRIA and Getty Images explore collaboration and incorporation opportunities for AI visual content tools. Getty Images will be launching capabilities that will give users access to Generative AI-driven features that will expand their creativity and improve efficiency.

“We are proud to partner with Getty Images. Our collaboration will allow for the rapid deployment of AI-powered features across their platform, enabling their customers to quickly and easily get to their ideal image no matter what their use case or project” said Yair Adato, PhD and Co‑Founder & CEO of BRIA. “Our creative tools help marketers to save time and maximize revenues when it comes to creating professional quality digital content.”

“When used responsibly, Generative AI can democratize creativity by reducing the technical and budget entry barriers and increase visual representation in marketing,” said Ravit Dotan, PhD and AI Ethics Expert at BRIA “BRIA is committed to responsible AI, with focus on respecting copyrights, bias mitigation and exploring this unmapped territory with our partners and colleagues.”

Founded by Adato and Gal Jacobi in 2020, BRIA is backed by a group of investors, led by Entree Capital and IN Ventures and is based in Tel Aviv, Israel. For more information visit Bria.ai.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.